Wednesday, May 10, 2006

Must Be Good Branding



In a previous life, I was involved with Best Buy Co., the proud parents of The Geek Squad .

For those of you unfamiliar with The Geek Squad, they are the nerdy/cool computer guys that make housecalls and get your technology stuff straightend out and talking to each other again.

I am not sure what that has to do with Corks, but a local cork company decided to "borrow" the trademark. This is Aaron, our cellar mammal. (More evolved than a rat, but not quite a bi-ped) He looked a bit concerned when I told him he might be wearing a lawsuit.

Adopt-a-Grape

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